Background
The General Investment Authority was established in March 1992 as the capable authority who's in charge of adapting and promoting the investments functioning in all the governmental offices that are concerned with investment. They all have offices at the GIA building. The General Investment Authority in particular holding on a lot of responsibilities regarding promoting local and international investment, furthermore, studying the investment opportunities.

Challenge
The logo must symbolize the role of supervising the investment in Yemen and to show the modernity in the new Yemen economic market at the 21st century. The other goal is to show the ongoing efforts to develop the quality of services presented to investors in Yemen.

Result
The logo came in a very unique different design as an eye shape to indicate the supervising interest by the investments in Yemen & inside the logo word Yemen in the old Hemeiric language with using the traditional colors for the Yemeni traditional illustrations blue, white & orange. From another point of view, the logo appears to you as a head of falcon which will enforce the idea of flying high by the investment in Yemen.