Vista is a global food company based in Turkey. It currently exports its products to the Middle East and Africa markets.
After careful research of the targeted and potential markets, we have proposed a specific direction for Vista, as well as some options for the visuals. We also proposed the colours and general features of identity before we start showing any draft.
To help Vista stand in crowd, we have chose a direct and streamlined design style that a wide segment of consumers would like. At the same time the direction we took shows the strength of the brand by using very clearly bold details.